This informative article will help you to understand how a company’s market share grows independent of the market size. The shampoo market has seen a lot of new entrants in the recent past. However, the market leaders have still held ground even though the growth has not been as much. The growth rate among smaller brands has been much higher which has even outpaced the market growth rate.

Questions

Q. Using examples from the article define market size.

Q. Using examples from the article explain market growth.

Q. Using examples from the article define market share.

Q. Who are the market leaders in the shampoo market? Why would you say that?

Q. If smaller brands have grown at rates that have outpaced the market growth rates then where has their growth come from?

Q A company’s customer base grows by 5% (Say from 100 Mn to 105 Mn) and it’s market share was 25%. If  the market grows by 10% then has the company’s market share grown or reduced?