The Tata Nano was India’s most awaited car. When it finally was unveiled it elicited excited responses like never before from not only Indians but observers around the world. Terms like “engineering marvel” or “India’s arrival on the automobile scene” were being used to describe the launch of the Nano .
Here are some interesting articles on how Team Nano marketed the car. The first article talks about the launch and prelaunch buzz created for the Nano. The second article talks about how the campaign was taken further while the last article is about some of the thought process that went into the launch of the Nano.
Q. How is marketing different from sales? Use examples from the articles above.
Q. Is marketing the same as advertising? Justify your answer using the articles.
Q. What are the key ingredients of a good marketing plan?
Q Create your own marketing plan for the Tata Nano.
Q. What goes into a good advertising campaign?
The Narrative Mood 
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